Remember when Milwaukee truly was the Beer City? Pabst, Schlitz, Blatz, and Miller weren’t just brands, but names of businessmen who knew their craft. These “Barons of Brewing” excelled, not only with their products, but also in the way they elevated Milwaukee. Unfortunately, when they passed on, the times changed and none of those brands remained locally owned. The beer market evolved and big domestic brews merged with international players and each other to try and stay afloat. Beer quality eventually suffered, leaving smaller players to take up the reins in the art of craft brewing. Ultimately, that is what happened to the beer barons and “Beer City” of old.
Get in Touch with Your Inner Brewer:
Support our Members & Community:
Members invest time and money in the brewery so they should see their interests, wants and needs satisfied. They will have a say in how excess profits are used and can vote on events that support their passions or community. Fundraisers, community service, supporting the local arts, crafts fairs, farmers markets, raising awareness and other community events are all within scope.
To ensure that craft beer excels in the community, the business will do what it can to support other businesses and seek partnership. By elevating others, the culture and heritage of brewing will spread and all will benefit. We feel Milwaukee is only as good as its beer!
Admittedly, brewing is an energy and water intensive production and the industry as a whole has been criticized for its practice, or lack thereof, of being environmentally friendly. Luckily, craft brewers have been much more mindful than their main-stream counterparts. As such, the brewery will seek innovative solutions to make the business more sustainable and in turn profitable.